It’s how you got here.

It’s how everybody got here.

AWESOME!

Photo from: here

The hotel shower faucet is a 7:00am Brain Teaser.

You strip down and peel back the flimsy white curtain to size up the challenger and you find it staring back at you — a clump of shiny dials and spouts with made-up marketing names like Temprol, Relaxashower, or Aquasomething.

Sometimes that shower faucet goes clockwise, sometimes it goes counterclockwise, sometimes you have to turn it past cold to get hot, sometimes you pull it toward you to get it going.

And once you eventually get it flowing, you face another challenge: getting it to stop coming out of the bathtub tap and start shooting out of the shower faucet. Your reward for solving this mystery a few minutes later is an ice-cold spray down your naked, shivering body.

Finally figuring out how your hotel shower works is like jumping into the cockpit during an emergency and landing the plane with no lessons. You were just woken up and thrown into a tough situation with no instructions, but you managed to figure it out and save the day.

AWESOME!

Photos from: here and here

AWESOME!

Illustration from: Monsieur Cabinet

Do you remember the first time?

Were you leaning back in red plushy tundra at the theater, twisted like a mummy under a basement blanket, or by yourself with headphones on a long-haul flight?

Where were you when you saw your favorite movie?

Me, I was back in college with a few friends on a crappy couch when I saw Annie Hall for the first time. Snappy dialogue, twisting plotlines, and the heart-wrenching complexity of it all sucked me in like a vacuum.

Since then I’ve taken great pleasure giving people their first Annie Hall showing. I take a lot of care with the experience, too: reserving a special night, making popcorn, and tossing their cell phone safely down the basement stairs.

There is a lot of pressure on them to enjoy the movie but that’s part of the fun.

Laughing at their expressions, seeing their eyes flicker, and hearing them guess what will happen next makes it all worth it. Watching your favorite movie with someone who hasn’t seen it before … feels like you’re watching it for the first time again, too.

AWESOME!

My good friend Frank Warren of PostSecret is going on tour! Check out the trailer below:

It’s the battle of the bugs.

When I was a kid I was deathly afraid of needles. Nothing was scarier than getting jabbed by some lady in blue smocks. And I mean nothing, too: not crackly furnace noises through bedroom vents, walking around unfinished basements in the dark, or even hearing dentist tools firing up before some cavity drilling.

Yes, I always thought needles were worst of all … until I began to understand them.

As I grew up I learned that needles were just little guns firing tiny bugs into the war trenches of my bloodstream. These bugs were crippled and weak and helped my Blood Cell Warriors learn the tricky ways of Bloodstream Battle. After I got a needle, and while my six-year-old self cried and sat on the toilet, my Blood Cell Warriors were busy tearing apart the remains of evil Tetanus Knights and Polio Savages — drawing up detailed battle plans, creating Antibody Weapons, and training for the day when they were called on to fight.

Getting needles helps our bloodstream save the day in the future.

Yes, needles don’t seem scary when we imagine ourselves Human Warrior 3000s, sitting steely-eyed on the tissue paper in the doctor’s office, rolling up our sleeves for the next big battle.

So next time you get a needle make sure you walk out of there with tough words for any disease planning a future attack. Feel that sting under the Care Bears band-aid on your shoulder and just tough it up and say…

Just try it, Tetanus. Watch your back, Whooping Cough. And don’t even think about it, Diphtheria.

AWESOME!

Thank you! The Book of Awesome is an international bestseller for the 22nd month in a row!

More info: here

Photo from: here

Milkshakes must be made from just ice cream and milk and poured from a giant metal cup into a really heavy glass. The metal cup should have more milkshake left over and get all frosted up before you pour the deliciously creamy bubbles-n-lumps mixture into your glass. All fries should be thick cut, slightly brown with dirty grease flavor, and served wet and glistening. Ketchup should be from a half-empty glass bottle only with ketchup smears all down the insides. You must sit at the counter on a swivel-chair that has rips in the orange or brown vinyl padding and lean up against a really smooth counter that has little sparkles in it from the 1950s.

AWESOME!

Photo from: here

Have you ever waited in a really long line?

I’m not talking five minutes getting to the bathroom at half-time, ten minutes sock-slipping in airport security, or even fifteen minutes outside the movies opening night.

I’m talking about those forever-long lines that hit you like a hammer. I’m talking about brand new rides at amusement parks, driver’s license renewals before the weekend, and those ones winding around sketchy warehouses before the concert doors open.

If you’re stuck in a really long line you probably do what I do and chat with friends while sending one hundred text messages. But at some point you get bored. Batteries die, conversations dry, and you’re twiddling your thumbs when the three-step process to making Lineup Friends suddenly happens:

Step 1: We can have lots of fun… by complaining together! Somebody moans about the wait and a stranger chimes in. “Seriously, is this line even moving?”, “Yeah, I know, it’s like, didn’t they plan for this?” Bam! — suddenly you’re in this together! How dare they make us wait? Now we’re a team against the invisible amusement park titans. Lineup Acquaintances are made.

Step 2: There’s so much we can do. Chances are good that your new Lineup Acquaintance and you have lots in common. Are you waiting outside a punk show? Time to talk about your fresh nose piercings. Are you standing with crying toddlers at Space Mountain? Discuss how to shut those yappers up. Suddenly the conversation is rolling…

Step 3: It’s just you and me. Step 3 involves talking with your new friend all the way to the front of the line. It’s important to switch topics repeatedly and keep the friendship bubbling.

Step 4: I can give you more. Swapping contact details seals the friendship. Sure, it’s a bit risky asking your Lineup Friend for their digits — but emailing them a photo you took or sending them that recommendation you were talking about is all fair game.

Yes, we all live in our own worlds so it’s great busting out of smeary dreary worlds into new friendship territory. Lineup friends make the time pass, keep the jokes coming, and brighten our days with new connections.

Lineup friend, don’t you know that the time has arrived?

AWESOME!

Wow, thank you! The Book of Awesome has now been on the bestseller list for 88 weeks! Below are some foreign covers from around the world… see if you can guess the countries without checking.

AWESOME!

Illustration from: Monsieur Cabinet

What a show.

Flashing lights, sweaty shirts, and screaming crowds get loud while guitars jam, voices scream, and everyone sings along. Now the song’s all gone and we’re suddenly left with a hyped up scene in the afterglow of the show.

Screaming for the band to give an encore is like screaming for extra pudding when you’re a kid. The main course is done, you got your money’s worth, but now you want a little more. Encores are olives at the bottom of the martini, sugary milk at the bottom of the bowl, or like those little extra scene after the movie credits roll.

So cheer and chant, clap and stomp, and let’s get them back for one last song.

AWESOME!

Congrats to my good friend Mike Dover for his book “Wikibrands” getting nominated for Marketing Book of the Year! The book even features a nice writeup on our awesome community. Congrats Mike!

Photo from: here

“Look down,” Leslie said. “All the men are bald.”

We were sipping paper cups of water during intermission at a play last night and she was looking over the railing into the intermissing-throngs below. There was a lineup for brownies at the snacks table and a messy sea of people milling about, chatting, squeezing past each other to go to the bathroom.

When I peered over the railing I saw dozens and dozens of shiny heads blinking up at me. Four-strand combovers, bumpy bald spots, shaved heads — most guy were sporting one of ’em. We were there with my sister, brother-in-law, and parents too so I pointed out Leslie’s scientific discovery to them as well.

“All the men are bald.”

“That’s what happens when you get older, Neil. You lose hair, you will see. Women do too!,” my dad said.

But I do see, I do see all right. I’ve had the receding coastline peeling back over my forehead for years now. I’m afraid of the future because it’s already buzzcut or no-cut for me. My days of wildly shaggy locks whipping in the wind as I zoom my convertible down twisting cliffside highways are over … before they even began.

People, please: listen to me! Big hair is better. If you have the locks to go for it then go for it, go for it now! Let the dreads grow down your back like jungle vines. Let the afro puff out to the size of a beachball. Let your shaggy mane grow around your head till you look like a lion. AND THEN ROAR!

Big hair really is better. And if you don’t believe me, just check out this numbered list:

1. Bankrupt the hat industry. No need for drawers full of wool hats, parade tams, and ballcaps, people. Now’s the time to let your big hair keep your warm. Yes, big hair is the cheapest, most portable, least loseable hat around!

2. Free your mind. We’re all more creative than we let ourselves be. You know those crazy thoughts peeking up at the corners of your brain? That’s the real you and it’s okay to be insane. Big hair lets creativity run free before pesky civilized norms get you all proper. If you’re cutting your big hair for job interviews, photo shoots, or snobby parties that’s a sign you’re getting old. Just look at nuclear physicists, teenage rockers, and babies with their wild, anything goes big hair and undoubtedly bubbling brains. (Folks, it’s like I always say: We can learn much from The Baby.)

3. Look like a walking party. Fun is always around the corner. Jokes in the middle of the meeting, dance-offs in the middle of the party, and wisecracks at the back of class. Look, we’re social animals who love high-fiving and side-splitting as much as we can. That’s the beauty of having big hair — people think you’re fun and you become the center of easy smiles and good times.

People, it’s like I said before: If you can grow big hair then do it! Grow it out, curl it up, and be yourself for real. Just bring on that big hair … before it’s too late! Bring on that big hair … and let fear dissipate! Bring on that big hair … and let your head bomb detonate!

Bring on your big hair and let’s all celebrate.

AWESOME!

Photos from: here, here, here, and here